During the last 3 years, our cosmetics store has grown to become the largest beauty destination in the US. Over 2 million happy customers monthly chosen to make our website their “beauty homepage”. They’re depending on us not just to buy a makeup or any other cosmetics. They also follow us for advice, updates, expert tips and videos on how to look and feel gorgeous always!

Our range of products consists of over 35000 items and hundreds of world’s best beauty brands. Spanning over such product categories, as makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products. Our ultimate goal is to provide you with the best items on the market for the most affordable price. The fact that we have our own delivery service and ship to the most remote locations speaks volumes. Our customers understand that it means we would love to go an extra mile to cater their needs.

This makes us unique. We’re not yet another big online beauty store. Our whole concept is about celebrating women’s beauty, celebrating the star in each of our customers… We admire the confidence and grace and we make our beauty products lineup display that sense of style. We want to go along as you’re trying on many avatars and discover your true colors and your unique personal style. As your best friends in beauty shopping, we make your life a whole lot simpler. Besides providing you with an expert advice and guidance on our blog, we also make things easier by shipping right to your doorstep. Our passionate team includes 25 leading professionals. These are our stylists, skin, hair, personal care and wellness experts, female and male. Together, they make our products range universal. This means that anyone will find what they were looking for.

At the end of the day, we’re just truly passionate about catering all your beauty and wellness needs. Because after all, beauty is the most precious thing in our world!