The first complete range of professional-formulation products engineered for epic colour. Created by renowned beauty product innovator, Gail Federici and internationally acclaimed hairstylist John Frieda (the duo known for solving frizz and perfecting blonde), COLOR WOW harnesses the power of breakthrough technologies to keep colour-treated hair at its peak.
The ground-breaking innovative formula makes COLOR WOW Root Cover Up the next handheld device to change your life. Cover up dreaded roots and regrowth quickly and easily for perfect results in under a minute.
Pigments adhere to hair without being sticky. Dramatically extends the time between colouring and highlighting.
Dab on visible roots starting from the scalp and working outward. Repeat as necessary until roots disappear.
Best of Beauty, Allure 2015; Latina Beauty Awards; Good Housekeeping Beauty Hair Award-Color 2014.
LIGHT BROWN, MEDIUM BROWN, DARK BROWN, BLONDE, PLATINUM BLONDE, BLACK, RED